The first generation of shitcoins tried to replace Bitcoin. They entered the market with narratives around faster block times, smart contracts, scalability improvements, and claims of being a better version of Bitcoin. The positioning was direct competition, often framed as technological superiority. Over time, most of these projects failed to deliver anything meaningful in terms of monetary credibility or lasting adoption.
The strategy has since shifted. Instead of openly trying to replace Bitcoin, many new projects now position themselves around it. They avoid direct competition and instead rely on Bitcoin’s existence and credibility as a reference point. The framing is more subtle, but the dependency is still there.
What has emerged is a new wave of financial engineering built around Bitcoin. These structures include yield products, wrapped Bitcoin representations, synthetic exposure, treasury plays, and leveraged instruments. They are often presented in a way that makes them look like improved access to Bitcoin or smarter ways to hold it, but in reality they add layers of complexity and risk on top of the underlying asset.
The narrative has also changed accordingly. It is no longer just we are better than Bitcoin. It is now framed as use our system to get more Bitcoin exposure or optimize your Bitcoin returns. This shift is part of what makes it more effective, because it feels less like competition and more like enhancement.
From an outside view, this can still be understood as a new form of shitcoin narrative. The packaging has changed, but the core structure remains the same: marketing-driven systems built to attract flows by attaching themselves to Bitcoin without being Bitcoin.
Many people continue to fall for these structures because the narratives are sophisticated and often wrapped in financial jargon. The complexity creates an illusion of innovation, even when the underlying model is primarily extractive or speculative in nature.
Meanwhile, Bitcoin remains the base asset that everything ultimately references. Even when these systems expand, the flow of value often still resolves back into Bitcoin.
So stop falling for the new shitcoin narrative and get direct exposure to Bitcoin itself.
npub19p…4y3wn
2026-05-29 20:04:28 UTC
Author Public Key
npub19p3g90j4p4vps2a5phnk4z3qad8r0q2ezrhhcrq6ltt92nz8cfqse4y3wnPublished at
2026-05-29 20:04:28 UTCEvent JSON
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"content": "The first generation of shitcoins tried to replace Bitcoin. They entered the market with narratives around faster block times, smart contracts, scalability improvements, and claims of being a better version of Bitcoin. The positioning was direct competition, often framed as technological superiority. Over time, most of these projects failed to deliver anything meaningful in terms of monetary credibility or lasting adoption.\n\nThe strategy has since shifted. Instead of openly trying to replace Bitcoin, many new projects now position themselves around it. They avoid direct competition and instead rely on Bitcoin’s existence and credibility as a reference point. The framing is more subtle, but the dependency is still there.\n\nWhat has emerged is a new wave of financial engineering built around Bitcoin. These structures include yield products, wrapped Bitcoin representations, synthetic exposure, treasury plays, and leveraged instruments. They are often presented in a way that makes them look like improved access to Bitcoin or smarter ways to hold it, but in reality they add layers of complexity and risk on top of the underlying asset.\n\nThe narrative has also changed accordingly. It is no longer just we are better than Bitcoin. It is now framed as use our system to get more Bitcoin exposure or optimize your Bitcoin returns. This shift is part of what makes it more effective, because it feels less like competition and more like enhancement.\n\nFrom an outside view, this can still be understood as a new form of shitcoin narrative. The packaging has changed, but the core structure remains the same: marketing-driven systems built to attract flows by attaching themselves to Bitcoin without being Bitcoin.\n\nMany people continue to fall for these structures because the narratives are sophisticated and often wrapped in financial jargon. The complexity creates an illusion of innovation, even when the underlying model is primarily extractive or speculative in nature.\n\nMeanwhile, Bitcoin remains the base asset that everything ultimately references. Even when these systems expand, the flow of value often still resolves back into Bitcoin.\n\nSo stop falling for the new shitcoin narrative and get direct exposure to Bitcoin itself.",
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