I actually think the corporate software, dev-environment and sys-admin angle has potential to be a big factor for Nostr ''adoption''. There are many benefits to using Nostr in that realm, and with the whole agentic thing, stuff is in flux, and we actually have an edge that slowely starts to get recognized due to the release of Buzz (eventhough that project could really benefit from some actual Nostr developers because they are not outstanding in that regard).
And that by itself is something the competition is either incapable or absent.
In general, i think people need atleast two ''touch points'' or ''angles'' from which they get Nostr exposure for it to dawn on them that Nostr as such just makes way more sense than the legacy way of doing things (or the protocol competition for that matter).
