jakewoodhouse
Jake Woodhouse

Observations on capital allocation.

Markets • Business • Bitcoin

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Last Notes

2026-09-12 12:32:02 UTC

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That’s a great lens
The hard part with that is the multi year expansion and then retraction
Life isn’t easy on that scale
So somewhere in between is going to be best I think

2026-09-10 20:54:29 UTC

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Thank you for sharing @nprofile…p4t7
You never know who’s tuning in 😜
Most important: so cool to hear that you’re finding it valuable
🙏🏻

2026-09-08 12:23:18 UTC

I Made the Money. I Didn't Build the System. (JWP 134)
I spent part of my wife's 40th birthday, on a clifftop that should have been pure celebration, quietly worrying about money. I had built real wealth and then watched a lot of it crumble over the last year. This episode isn't really about that one uncomfortable moment. It's about what it exposed: making money and building financial security are two completely different skills, and I had only ever learned the first.
In this episode, I get into:
The mistake that made it real this year: committing to a big renovation when Bitcoin was high, never actually funding it, and then being forced to sell into the crash just to pay the invoices
Why a decision to reallocate is really a decision to sell, and the two separate bets I did not realise I was making at the same time
The forced sale you quietly schedule for your future self when you take gains and forget the tax
The reframe that changed how I think about income: its job isn't to beat Bitcoin, it's to make sure I'm never forced to sell it
The idea of buying permanence, and the harvest paradox I still haven't solved, where the same rule that would have saved me this year would have cost me the upside that got me here
This one carries on from the recent episodes on capital, cash flow and optionality, and lands on a question I'm still sitting with: if I'm this convinced Bitcoin is one of the best assets I'll ever own, why did I build a financial life where something completely unrelated to it could decide when I sold it?
https://v.nostr.build/ym7RONGBorYnBGTun5sCoL.mp4

2026-08-23 11:44:39 UTC

Should We Live Here? (JWP133)
Every time I travel somewhere beautiful, the same question shows up within 48 hours: should we live here? This episode isn't really about Bali. It's about what that recurring pattern actually reveals.
In this episode, I get into:
- Why travel gives you perspective, not just a better holiday, and how it quietly rewires what you assume is "normal"
- The real story of a retired Australian couple I met who built their dream villa in Bali sixteen years ago, and what happened to the view they thought they'd always have
- Why optionality was never meant to be the destination, and what it's actually supposed to buy you
- The line that reframed the whole episode for me: a choice you never make isn't wealth, it's just deferred decision-making with better financing
- Where my family and I are actually heading next, and why the decision is deliberately undramatic
This one ties together the last two episodes on capital and cash flow, and lands on a question I'm still sitting with: at what point does keeping your options open stop being freedom, and start being the thing stopping you from building the life you actually want?
https://v.nostr.build/6H5xQeEvyqeeYTXMM7LJzq.mp4

2026-08-11 12:08:34 UTC

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What Is Capital? (JWP131)
What if the biggest capital allocation decision you make today has nothing to do with money?
This week I sit with a moment of total overwhelm, homeschooling, business, investing, all at once, and the workout that pulled me out of it. That leads back to a conversation with Rev Hodl, whose homestead runs on nine interconnected forms of capital, not just financial ones.
We get into why time is a flow you can't bank, why attention is the real scarce resource, and how a single hour, a walk, a workout, reading with your kids, can build several forms of capital simultaneously.
I also talk about extraction: how chasing one account (money, status, output) can quietly drain another, and why that's closer to a definition of burnout than most people realise.
So: where will your next hour be most productive?
Ps - sorry show notes didn't post with the ep again...
#nevent1q…h7p5

2026-08-11 12:06:47 UTC

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So far we didn't make any progress no

2026-07-26 03:07:31 UTC

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Not sure why the show notes didn't post as well... @nprofile…qmtk
I Asked Bitcoin To Do Too Much (JWP 129)
Between 2023 and 2025, my Bitcoin position grew so fast I thought I'd solved the wealth problem. Then the market turned, hard and fast, and I found out exactly what I'd built.
Turns out I was asking one asset to be four things at once: my growth, my income, my emergency fund, and my peace of mind. When volatility hit, all four failed together.
In this episode I walk through what actually happened (the renovation, the forced selling, the hardest six months of my marriage) and the framework I'm now using instead: every dollar needs one job, not four.
Growth: Purchasing power over the long run.
Income: Money through the front door, however you make it.
Optionality: Cash and available capital, your buffer to survive and act.
Stability: The base layer you never sell, the thing that lets you sleep.
The mistake wasn't buying Bitcoin. It was the architecture.
If you want to try the exercise: write down everything you own, and one sentence next to each, what job is this actually doing for you. If you can't answer it, you've found the weakest part of your portfolio.
#nevent1q…yk9n

2026-07-26 02:40:34 UTC

https://v.nostr.build/XLb13QQ5tSfTIjbv.mp4

2026-07-12 04:03:27 UTC

Help pls
My wife is building a health app that’s genuinely private — the kind where the company literally cannot read your data. Not “we promise not to look.” Can’t.
It synthesises your genetics, labs and biomarkers into personalised health guidance, using confidential computing (Maple AI / OpenSecret-style).
She’s hiring a developer with real experience in encryption, secure enclaves, or confidential-compute systems. Non-technical founder, paid work, not a co-founder search.
If that’s you — or you know them — reply or DM 🙏

2026-07-04 08:54:18 UTC

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Guilty of not paying enough attention to this development
Taking a closer look now

2026-07-04 07:16:49 UTC

The Market Intelligence Report: Version 1 (JWP128)
Early release for all my Nostr friends...
A few weeks ago I sent an early version of my business to 44 people I trust. My main aim: tell me why it wouldn't work. Well over twenty replied. One even told me to get a job. All of it was valuable. What I didn't realise at the time was that I was accidentally building a market intelligence database. This process has fundamentally changed how I think about building Bitcoin Custody Architect.
In this episode I share Version 1 of that report.
What you'll hear:
- Why one opinion is interesting but five independent people saying the same thing is evidence
- How the market moved me from sovereignty to recovery, and from documentation to confidence
- Why multiple people independently pointed me toward financial advisers as a distribution channel I never asked about
- Why the annual review is now part of the core offer, not an afterthought
- Why stories teach better than specifications ever will
- And the biggest lesson from all of it — which had nothing to do with Bitcoin
This is Version 1. I expect it to look very different by Version 10. That's the whole point.
If you have a custody story, a recovery experience, an inheritance challenge, or a mistake you learned from, I'd genuinely love to hear from you. Every conversation improves the next version of this report.
Head to jakewoodhouse.io/bca
https://v.nostr.build/dh0B0Z2TQ5G9cF8X.mp4

2026-07-01 03:39:27 UTC

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Thanks Paul. Always really interesting to hear which podcasts you enjoy and you're viewing them. Really appreciate you getting involved and yeah I quite agree. What a brave new world

2026-06-17 11:03:49 UTC

Could your family recover your Bitcoin without you?
Most Bitcoin holders have spent years learning why, how, and when to buy Bitcoin.
Far fewer have spent time preparing their family to recover it if they are no longer there.
If your loved ones cannot recover your Bitcoin without you, your Bitcoin depends on you.
That's what I call a Bitcoin dependency.
You are:
• The password manager
• The recovery procedure
• The documentation
• The inheritance plan
• The technical expert
Remove you, and the system may fail.
I believe Bitcoin Custody Architecture is a critical piece of the puzzle for Bitcoin holders looking to build a Family Bitcoin Plan covering:
• Custody
• Recovery
• Inheritance
• Family preparedness
If you'd like to learn more, click the link in my bio.

2026-06-05 10:24:00 UTC

The proof window I had for the AI Assessment I developed has closed
Data to follow soon
In short: I wont be continuing with it in the current guise

2026-05-26 12:06:24 UTC

I have a sneaky feeling I am going to launch a bitcoin related offering soon
Can't resist it
All because of an inquisitive Uber driver the other night

2026-05-18 09:31:39 UTC

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Let me know what you come up with
I am particularly interested in where AI ideas meet reality
Every use case is a good insight

2026-05-18 07:14:48 UTC

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I am going to start releasing episodes early no Nostr
Pls reach out if anyone has any questions
#nevent1q…lekl

2026-05-15 10:59:24 UTC

Mike Tyson: "Everyone has a plan until they get punched in the mouth."
What I feel like vs 12 months ago
Bear market a humbling process

2026-04-28 02:05:49 UTC

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Action leads to clarity...
#naddr1qv…ku7n

2026-04-25 21:14:59 UTC

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How would you do it using AI?

2026-04-23 09:53:14 UTC

When things move, they can move fast…
- Weekend: studied a report by Deloitte on AI adoption in Australia, which stated 1 in 3 small businesses had no idea where to even start with AI
- Monday: sent 20 or so sms to warm network with
Hi xxx,
How are you?
I'm launching something new and want to test it on people I trust first.
It's a free AI Business Assessment — you get a personalised report showing exactly where your business should start with AI and which tools will move the needle.
Takes 20 mins of your time, normally $1k, free for my first few. Let me know if that’s of interest?
Thanks
Best,
Jake
- Tuesday: hosted and recorded 4x calls
- Wednesday: created 4x reports, with the transcripts, bespoke to their scenario, and all recommending 4x “low hanging fruit” options, and 3x longer term AI implementations, and sent over
- Thursday: already received 1x testimonial
“Working with Jake was exactly what our business needed. As a construction company, the idea of implementing AI felt daunting and we had no clear starting point. Jake took the time to understand our operations and delivered a detailed roadmap outlining the right AI tools for us and a clear, step‑by‑step plan for integrating them. What once felt overwhelming now feels exciting, and we’re confident about bringing AI into our business.”
Friday: aim is to finalise an offer, landing page, and pricing
The future:
- website update
- podcast episodes to produce
- direct outreach
- ads
All whilst homeschooling, renovating, and organising a trip…
Sending good vibes all. A relaxed evening on the sofa badly needed!
😅

2026-04-09 03:43:37 UTC

ChatGPT updating privacy terms to include ads
Next big digital product market about to kick off

2026-04-07 02:00:23 UTC

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Yeah my feel remains the worst is behind us
Time will tell!

2026-03-25 02:27:30 UTC

Truth
My friend: "I am not aware of any return that is greater than the risk of losing custody"

2026-03-14 12:54:38 UTC

1 million seconds (1,000,000 s)
= 11.574 days
1 billion seconds (1,000,000,000 s)
≈ 31.69 years
Being a billionaire is a big difference…

2026-03-06 03:00:06 UTC

I am working on an idea
- boomer lead businessman looking to retire
- in Australia
- has a consistently cashflowing business
- ripe for AI back-end upgrades
- and can be rolled up with 3 other local businesses in the same niche
Anyone know of anyone who has ever done anything like this?

2026-03-05 03:03:09 UTC

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How are you doing that?

2026-03-04 02:56:06 UTC

Some content dropping today
A bit delayed
Always humbled by the level of talent that is sucked into the Bitcoin ecosystem
What a time!

2026-03-02 04:04:17 UTC

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Keen to hear and learn what insights it brings

2026-03-01 10:11:59 UTC

Another thing the Q1 bear is hammering home
I need to create a higher yield on my time
Cashflow from that is a natural defence from Bitcoin volatility

2026-03-01 10:10:58 UTC

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Altman
Sus
Always thought that
Beware your AI tool of choice
Saying that, as I did a bit of digging, “domestic surveillance” is excluded from US users due to existing laws (maybe they ignore them)
Whilst it’s important to recognise that it’s not specifically ChatGPT users that will be affected, but rather their AI models being used on specific gov use cases
Fascinating to watch no doubt
And I now will be opening Perplexity more often!

2026-02-25 08:54:15 UTC

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The way open source is funded is so interesting. Grants etc. But I personally love the idea of funding companies with break-out sovereignty tech. Maybe that's not possible within the guardrails of incoroporation? Ie the state captures the essence of these tech at limited liability. Do you see any companies actually breaking out into growth phase? It will be all about how you analyse them I think

2026-02-24 23:21:11 UTC

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Love this. Who’s building that future? Ie what breakout companies do you see?

2026-02-24 22:44:40 UTC

One upgrade for my future that I will make sure is true
Next time I won’t be forced to sell at the dip

2026-02-24 03:08:41 UTC

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Agree
Are you also predicting 4 in front?
Seems unlikely from where I am sitting
Never say never though

2026-02-24 00:18:25 UTC

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Emotional: very bearish
Rational: the worst is behind us
Truth: let’s see, but for sure plenty of time pain yet to come

2026-02-21 19:54:34 UTC

Biggest lesson of this bear market:
When using Bitcoin as your primary means of value storage, the volatility to the downside is a risk to never forget, so if you’re ever considering large capex opportunities, such as a renovation, if, and only if, you feel wealthy enough in that moment of decision, you proceed, and you take all the money off the table to ringfence for the project, and manage a predictable cash flow
I didn’t so this… I wish I had