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2026-04-21 11:09:13 UTC

flash on Nostr: ⚡️🍔🇺🇸 NEW - Wendy’s CEO was ready to drop $20 million on new digital ...

⚡️🍔🇺🇸 NEW - Wendy’s CEO was ready to drop $20 million on new digital menu boards.

​The goal? To change the price of your burger in real-time. If the drive-thru got busy, your lunch suddenly cost more.

​They called it "dynamic pricing." We called it what it was: a $20 million investment to price-gouge the consumer.

​But then the internet exploded. The backlash was so fierce and so fast that Wendy's folded almost overnight.